Fractional VP Sales for deep-tech companies
Direct advisory for companies that need senior commercial leadership without a full-time hire. I work with a small number of clients at a time — because the engagement is only useful if it's substantive.
Direct advisory for companies that need senior commercial leadership without a full-time hire. I work with a small number of clients at a time — because the engagement is only useful if it's substantive.
This is for companies that have strong technical products, credibility in their market, and a commercial challenge they haven't fully solved — typically something in go-to-market strategy, key account development, or a sales process that isn't converting well. Not a nominal retainer. Not reviewing slides once a month.
A 60-minute call to understand your situation — product, market, current commercial performance, and where the friction actually is. No commitment on either side after this.
Based on the diagnostic, I'll propose a specific scope — what we work on, what I'll deliver, and what the engagement looks like in practice. Typically 2–4 days per month.
Involvement in real work — strategy sessions, deal reviews, go-to-market planning, team coaching, key account situations. Not presentations about what you should do differently.
After three months, we review what's changed and decide together whether to continue, adjust scope, or close. No automatic renewal.
Defining which segments, which verticals, which entry points — and building the commercial plan to pursue them without spreading too thin.
Managing strategic accounts with long evaluation cycles, multiple stakeholders, and complex political dynamics inside the buyer organization.
Building or rebuilding the commercial process — qualification, pipeline management, forecast accuracy, and handoffs between commercial and technical teams.
Coaching existing commercial teams on OEM selling methodology, and helping define and hire for sales and BD roles in technical markets.