Long evaluation cycles. Buying committees of eight people. Procurement that kills deals your engineer already loves.
I've spent 15 years navigating exactly this — and I've built training and advisory around what actually works.
Most sales training is built for fast-moving consumer or SaaS markets.
This isn't. It's built for the specific reality of selling technical components to OEM buyers who take 18 months to approve a vendor.
From structured self-paced learning to direct advisory. Built for teams and individuals at different stages.
Six-module program covering every stage of the complex OEM sales cycle. Self-paced, with real examples from photonics and optical systems markets.
Direct advisory for deep-tech companies that need senior commercial leadership without a full-time hire. I work with a small number of clients at any one time.
Half-day or full-day intensive for sales and application engineering teams. Focused on qualification, objection handling, and multi-stakeholder navigation.